Ad Network Progress

Published by Simon on February 17th, 2008

Although my time has been limited recently, I did manage to make (in my mind) an important step forward in combining the worlds of direct sales and ad networks under 1 roof.

Nothing concrete on the end user’s side of thing, and certainly no ETA at this stage, but I was able to automatically insert linked banner images (from a 3rd party database) into an OIOpublisher banner zone on my test blog.

In essence, all we do is record the number of empty slots in each zone, and then tag that onto a javascript script, inserted into the footer of the blog. The script then processes the data, and selects the most appropriate banners at random, and then replaces the empty slot content with the new data.

It’s all very basic at this point - no caching, no keyword / geolocation control, and no way to insert OIOpublisher domains automatically into the network - but I’m more interested in working on the point of distribution first, before moving on to the rest of it.

Time for a break I think!

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One Response to “Ad Network Progress”

  1. George Lewis Says:
    April 22nd, 2008 at 5:23 pm

    Sounds very promising. I especially like the idea of GEO targeting… What I’d like to see is these free ad spaces OR LOCAL PURCHASED ADS to automatically be populated by the GEO information of the person on that page. Would it be possible to display different ads depending on where the person is? An LA person sees LA ads automatically (If there are spots available?).

    I think this would be great for service contractor ads (Which are GEO based) and SOL right now on most internet sites… especially on blogs.

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