OIO Competing with Google?

Published by on March 13th, 2008

I wasn’t overly happy when going to the TechCrunch website today, to see the top headline Google enters the ad management game. That sounds like bad news, right?

It seems that Google has realised the benefits of attracting the “direct sales” crowd. And it’s that group that OIOpublisher itself is targeting, albeit a very small section (bloggers, initially wordpress platform). I’ll admit that for a few minutes, I did feel a little depressed.

But, this could actually be a good thing:

1.) It’s going to create a lot of fresh buzz (hopefully) amongst bloggers looking at the potential for selling ad space directly. No reason OIO can’t ride that buzz too, especially as a (better!) Google alternative. Many people don’t like the idea of Google storing yet more of their data; they like to do it themselves.

2.) It’s going to spur me on to complete the first in the series of my non-ad monetisation strategies for blogs (see the DigiZine entry). There’s something that no hosted ad manager is ever going to be able to do, because they’re just an admanager! OIO on the other hand, is a blog monetisation suite.

3.) It’s going to help with my quest to find other individuals and small businesses to partner up with to offer more functionality. WP-Auctions.com is the first example of this, as we are planning to seamlessly integrate auctions with ad / product sales management.

Great. Now I just need to get the wheels in motion.

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7 Responses to “OIO Competing with Google?”

  1. SEOBloggers.NET Says:
    April 14th, 2008 at 7:28 pm

    Hehehe…Good luck on taking on the big guns !

  2. Xtradosh Says:
    April 16th, 2008 at 7:08 pm

    Hi Simon,

    Do you know if you’ll have a version of OIO for normal websites in the near future?

  3. Simon Says:
    April 18th, 2008 at 2:22 pm

    There’s been talk of putting together a standalone version, both as a downloadable option, and even a hosted option.

    I don’t know when it would be looked at more seriously though.

  4. Deepanshu Goel Says:
    April 25th, 2008 at 6:44 am

    HI,
    check out this wordpress plugin http://wordpress.org/extend/plugins/adsense-manager/ adding just the ad manager like in mentioned plugin can surely fetch you gr8 returns. You see that when someone like to shift from adsense to your plugin, no one likes the idea of dumping adsense immediately. give it a thought.

  5. moserw Says:
    June 30th, 2008 at 8:47 pm

    Does it not seem a bit farfetched. Google is Google and really sounds silly the headline for this post.

  6. Michael Aulia Says:
    July 11th, 2008 at 2:07 am

    I just got invited to Google Ad Manager today. I think that OIO and this are quite different (in terms of fulfilling the needs)

    I’ll play around some more and have a look

  7. Simon Says:
    July 15th, 2008 at 5:01 pm

    @moserw - which is why it was posed as a question, not a statement. ;)

    Besides which, you don’t have to read the headline as “OIO taking on Google”, more “would potential users of OIO instead go to Google Ad Manager”. Read in that light, it’s not a far-fetched headline.

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