The OIO Brand
Published by on May 12th, 2008I was thinking the other day about how to consolidate the OIO brand. As mentioned in earlier posts, there are a number of alternative blog monetisation ideas (as opposed to just selling ad space) being floated around to extend the brand.
Before that can be done effectively however, the underlying infrastructure needs to be in place. Let me use the upcoming partnership with ViralBlogAds.com (VBA, due to go into alpha testing this week) to explain the situation.
VBA is a standalone product, and will hopefully provide its own useful service to all blog owners. It is designed to integrate with the OIOpublisher API, in such a way that it will automatically fill ad slots that have yet to be filled through direct advertising. This way of working means that all avenues [..]
March Newsletter
Published by Simon on March 15th, 2008It seems like it’s been a while since I last sent out a newsletter, which is because it has been! Last month I started a new job in London, and have been busy getting to know the UK philanthropy market. However, OIOpublisher is still on track to fulfill its potential, with a couple of interesting partnerships on the way.
Before I go into more details on that though, there are a couple of other things to mention:
1.) There was a bug found in the tracker module last week, which now looks to have been resolved. I’d advise everyone to upgrade to v1.04 of the tracker, in order to make sure archived results aren’t duplicated:
http://download.oiopublisher.com/modules.php
2.) The affiliate system has been given a re-vamp. [..]
OIO Competing with Google?
Published by on March 13th, 2008I wasn’t overly happy when going to the TechCrunch website today, to see the top headline Google enters the ad management game. That sounds like bad news, right?
It seems that Google has realised the benefits of attracting the “direct sales” crowd. And it’s that group that OIOpublisher itself is targeting, albeit a very small section (bloggers, initially wordpress platform). I’ll admit that for a few minutes, I did feel a little depressed.
But, this could actually be a good thing:
1.) It’s going to create a lot of fresh buzz (hopefully) amongst bloggers looking at the potential for selling ad space directly. No reason OIO can’t ride that buzz too, especially as a (better!) Google alternative. Many people don’t like the idea of Google storing yet more of their data; they [..]
Ad Network Progress
Published by Simon on February 17th, 2008Although my time has been limited recently, I did manage to make (in my mind) an important step forward in combining the worlds of direct sales and ad networks under 1 roof.
Nothing concrete on the end user’s side of thing, and certainly no ETA at this stage, but I was able to automatically insert linked banner images (from a 3rd party database) into an OIOpublisher banner zone on my test blog.
In essence, all we do is record the number of empty slots in each zone, and then tag that onto a javascript script, inserted into the footer of the blog. The script then processes the data, and selects the most appropriate banners at random, and then replaces the empty slot content with the new data.
It’s all very basic at this [..]
OIOpublisher Lite & Geolocation
Published by Simon on February 4th, 2008First off, you may or may not know that last weekend, I released OIOpublisher Lite to the public, for free. It actually conforms to the original design specifications (a text link and paid review management system), and should be worth a try out for anyone wishing to see what the plugin is like.
I know that a few people will be disappointed that banner ad management wasn’t included in the free version. I had to think really hard about whether or not to include it, but eventually decided against it. I plan on including all standalone ad management features once some of the other monetisation streams are in place, such as the DigiZine content revenue sharing concept, and the adnetwork (see the labs for more details).
Pro Version gets Geolocation:
The [..]
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